Are you looking to replace yours? If so, you can get yours retrimmed by Jack at Royal Steering Wheels. I had my wheel retrimmed by him for £150ish that included fitting and getting the wheel made thicker and yellow stitching. Price depends on what you want really.
@jimmy Yeah he does an exchange service. So tell him what you want and he'll get a wheel and retrim it. Once it's done he'll send it to you and then you send yours back. Or you can go to him for him to fit it.
It's a fully synthetic product which has better wear capability compared to suede and can also withstand harsher cleaning processes.